Dream Merchants (1960)

"A Woman is mood... a teardrop... a happy laugh. Her badge is an apron. Her purpose in life is to give others pleasure. Her kitchen is what her dreams are made of!" Oh, Man! You really wanna go there GE??? Well maybe I'll poison your food! This product information film was made by General Electric to educate their "Sales Men" about the selling features that will appeal to Women in the 1960 line of electric ranges, and how Women can be made happy if only given the right appliances to allow them to best please their men by filling their manly faces with broiled meat. And oh, how they lay it on thick! "YOU are the Dream Merchant!" The message is clear - the Atomic Age ideal of happiness through producing, selling, and acquiring newer better products.
This 16mm film which is very much of it's time is preserved in absolutely gorgeous IB Technicolor, and transferred from my own 16mm archive print using my Eiki Telecine. The Eiki projects a 24fps print at 30 frames per second for a flickerless NTSC transfer. A special diffusion plate eliminates the 'hot spot' of the projector, and the sound is pulled right from the optical track.
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- Intro Music by Fran Blanche -

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